The Evolution of


Welcome. This gallery is consisted of the various television idents of CBS as seen from then and now. Enjoy the gallery!

CBS TV

1946

Early CBS TV logo.

This Is CBS

1947

One of the first standard CBS TV logos

CBS

1952

Infamous CBS Eye logo

1952

Mid '50s show opener

CBS

CBS

1950s

CBS curtain close

CBS, Color '50s

CBS's original color ident from the late 1950s

CBS

CBS

CBS presents this program in color!

1966

CBS, In Color

CBS '60s

Late 1960s

generic CBS network ID

CBS '70

1970

"We Put It All Together"

Easy on the Eye

1973

"The Best is Right Here on CBS"

CBS '74

1974

"There's Something in The Air"

 

CBS '75

1975

"Catch the Brightest Stars"

1976

"The Hot Ones"

This ID was used in observance to the Bicentennial of the United States.

CBS '77

1977

CBS 1977 Network ID

CBS '78

1978

"Turn Us On, We'll Turn You On"

Looking Good

1979

"We're Looking Good"

CBS '81

Looking Good Together

1980

"Looking Good Together"

Looking Good 2

CBS '80

Reach for the Stars

1981

"CBS: Reach for the Stars"

Great Moments

1982

"Great Moments"

We've Got the Touch

WCAU '83

1983

"We've Got the Touch"

CBS '85

We've Got the Touch 2

1984

Series 2 of "We've Got the Touch"

We've Got the Touch 3

Transition  ID

1985

Series 3 of "We've Got the Touch"

CBS '86

Share the Spirit of CBS

1986

"Share the Spirit of CBS"

CBS '87

We've Got the Touch 2

1987

"CBS Spirit"

CBS '88

1988

"CBS: Television You can Feel"

CBS '89

Get Ready

1989

"Get Ready for CBS"

Get Ready II

1990

Series 2 of "Get Ready"

CBS '91

The Look of America

1991

"The Look of America"

CBS '92

1992

Standard CBS network ID

CBS '94

1994

"Everyday People"

CBS '95

You're on CBS

1995

"You're on CBS"

Welcome Home

1996

"Welcome Home to a CBS Night"

CBS '97

1997

"CBS: Welcome Home"

CBS '98

1998

More of "CBS: Welcome Home"

CBS '99

The Address is CBS

1999

"The Address is CBS"

CBS 2000 - A

CBS 2000 - B

2000

"CBS: It's All Here"

CBS 2001

2001

Series 2 of "CBS: It's All Here"

CBS 2002

2002

Series 3 of "CBS: It's All Here"

CBS 2003

2003

Series 4 of "CBS: It's All Here"


CBS News

CBS Sports


CBS Television City (Est, 1952)

One of CBS's West Coast film and TV studios.

CBS Productions (Est. 1950s)

CBS's independent TV production division. Also known as CBS Entertainment Productions, and CBS Eye Too Productions.

CBS Films (1950s-1971)

Distribution arm for CBS off-network programs from the mid 1950s to 1971. The predecessor to Viacom Enterprises. Also known as CBS Television Film Sales and CBS Enterprises, Inc.

CBS Broadcast International (Est. 1980s)

CBS's worldwide program distribution division.

CBS News Productions (Est, 1940s)

CBS's news production division.

CBS Theatrical Films (1970s-Mid 1980s)

CBS's short-lived motion picture production division.

CBS Video (Est. 1978)

Home video division of CBS, Inc. Also released titles under the joint ventures of Metro-Goldwyn-Mayer in the late 1970s and 20th Century Fox in the mid 1980s.


And now, here are five of the top 10 standard CBS affiliates across the USA.

WCBS '50s

CBS 2 '70s

WCBS-TV New York

East coast flagship station.

Originally WCBW back in the Late '40s - Mid '50s.

WCBS '89

WCBS '90

WCBS '96

CBS 2 '98

CBS 2 '97

CBS 2 '99

CBS 2 New York

CBS 2 Information Network

CBS 2 2003

WBBM-TV2

WBBM Chicago

Originated from NBC affiliate WBKB Channel 4, when the station was later acquired by CBS in early 1953 and changed their name and channel number later in the year.

WBBM '86

WBBM '88

WBBM '92

WBBM '86

WBBM '94

CBS 2 Chicago

KYW '83

KYW '89

KYW Philadelphia (est. 1932)

Originally known as WPTZ, a Philco Television station; later became WRCV in the late '50s. Became a Group W Westinghouse Broadcasting station in the mid '60s, adopting call letters from WKYC Cleveland. Became a CBS station in 1995, following the merger with Westinghouse.

KYW '90s

KYW '92

KYW '95

KYW '90s

KYW '97

CBS 3

WTOP '50s

WTOP '60s

WUSA Washington D.C.

A Gannett Broadcasting Station

Originally known as WOIC-TV in the 1949, then later as WTOP-TV, A Post-Newsweek Station, starting in 1954. Became WDVM-TV in 1978, and finally WUSA in 1986.

WTOP Color

WTOP '70s

WTOP '73

WTOP '74 A

WTOP '74 B

WTOP '77

WTOP '78

WTOP '78

WDVM '79 A

WDVM '79 B

WDVM '82

WDVM '83

WDVM '85

WUSA '86

WUSA '87

WUSA '92

WUSA '90s

KTSL '40s

KTSL

KCBS-TV Los Angeles (est. 1931)

West Coast Flagship CBS Station.

Originally known as Don Lee's KTSL back in the early '50s, then KNXT prior to April 1984.

KNXT '76

KNXT '78

KNXT '77

KNXT '80s

KCBS '84

KCBS '86

KCBS '88

KCBS '94

KCBS '98

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